Is your company pondering whether social media is really worth your time and expenses? You might be surprised to know that companies do consider social media worth it because it provides benefits and value. But what type of benefits? In a recent study by Wildfire Interactive, 700 businesses were asked how social media has benefited them. Here are some key findings from their survey:
It appears companies feel the greatest social media benefits include making your company known (branding) and communicating with your fans and followers. Proper communication on social media consists of listening to what your fan base has to stay AND how you can peak their interest as well.
Besides evaluating the benefits of social media overall, Facebook is an important social media channel for companies. Facebook is important to businesses for the following reasons:
- New customer recruitment (44%)
- Higher conversion rates (18%), meaning more actual customers come from Facebook
- More frequent purchases (18%)
The benefits of social media have just begun to be revealed. As social media continues to expand in the years ahead, I’m sure more and more companies will see the value of its use. To reap true value from social media, your fans and followers need to feel appreciated, so give them exclusive news first and reward them with special promotions, too. Everyone needs love, right? Especially your fan base! It’s very easy to “like” a business and just as easy to “dislike” a business.
Is social media part of your company’s overall marketing strategy? If so, what benefits have you found from it?
About Heidi Glocker: Heidi is an Account Manager with ReachLocal Baltimore. She works alongside Alan Moore, who is an Internet Marketing Consultant and together they represent Team Moore. Their mission is to help you increase your revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give Heidi a call today at (443) 276-4700 to schedule a free consultation. They are happy to help!
These study findings came from http://www.emarketer.com/Article.aspx?R=1008802&ecid=a6506033675d47f881651943c21c5ed4