Certainly, your TV news channels and radio station channels provide the latest updates regarding the upcoming presidential campaign, but which channels are really booming with political news? The social media marketing channels. The top social media marketing channels include Facebook, Twitter, LinkedIn, YouTube, and Google+. Let’s discuss the recent social media marketing data now…
In a 2011 study by Digitas and Harris Interactive, social media users were asked about their likelihood to use social media to learn about presidential candidates for the 2012 election. What may not surprise you is the younger demographic (aged 18-34) showed the highest likelihood, however, what may surprise you is even the numbers for the older demographic (aged 35 and above) weren’t that far off:
Undoubtedly, age is just a number when it comes to finding political news on social media.
For all you ad agencies out there, how do your social media marketing campaigns stack up for your clients? Which social media sites make up the majority of your client’s political advertising campaigns? According to STRATA, here’s the current ranking (these stats reflect responses from 13 U.S. ad agencies in 2011):
- Facebook (92%)
- Twitter (46%)
- LinkedIn (31%)
- YouTube (31%)
- Google+ (23%)
I’d like to close with an interesting finding from Pew Research Center’s Project for Excellence in Journalism, who found the 2011 tweets were “more intensely opinionated and less neutral” compared to blogs (eMarketer).
Which social media site do you use to get the latest political race updates? Share your thoughts in a comment!
About Heidi Glocker: Heidi is an Account Manager with ReachLocal Baltimore. She works alongside Alan Moore, who is an Internet Marketing Consultant and together they represent Team Moore. Their mission is to help you increase your revenues and decrease unproductive advertising expenses through proven online marketing strategies. Give Heidi a call today at (443) 276-4700 to schedule a free consultation. They are happy to help!
To learn about social media marketing strategies for political campaigns, go to http://www.whoisalanmoore.com/318772/2011/12/15/social-media-can-get-you-elected.html